International Marketing Coursework Example | Topics and Well Written Essays - 3000 words

International Marketing - Coursework Example d Fitch is among the organizations that have sought to venture into the international market, most notably in Europe, where different brands are made available in numerous outlets. For instance, the A&F brand is made available by the company through the experiential marketing policy, in which much emphasis is put on the sales outlets that are tasked with showcasing the brand values. This approach is seen as ideal in enabling the brand have a competitive edge over those provided by its competitors, since the brand offers the consumer a significant experience, as well as creating a brand community (Powers and Loyka, 2010). The company uses in-store experience as the marketing vehicle. Enhancing the product competitiveness and the general organizational profitability involves carrying out a situational analysis, where the company creates a clear knowledge of the respective markets, and eventually evaluates its importance for the company as well as for the other markets where the business operates. International business environment is more dynamic, competitive and complex, hence the need for the management to be knowledgeable of both the immediate situations and the potential impacts of the effected changes in the business area. The European market explored by the Abercrombie and Fitch Company could exhibit various similarities and dissimilarities, hence the need for the company to understand the implications and linkages of the marketing strategy changes in its brand operations. Modern companies have realized the need to target particular customers, since they cannot appeal to all buyers. The buyers are widely scattered and have varying needs and buying behaviors, making it inevitable for the companies to adopt different practices that include segmentation, differentiation, and positioning, in order to satisfy the specific customer needs and ensure their competitiveness and profitability in the market. The segmentation of A&F brand must take into consideration

Managing Working Capital Essay Example | Topics and Well Written Essays - 2000 words

Managing Working Capital - Essay Example The working capital management takes the concept of managing inventories, cash, receivables and payables and the short term funding. Inventory management is quite important for an organisation. Maintaining a high level of inventory can incur higher cost for the firm, while a low inventory level can put a hindrance on the way to meet the customer needs. So it is very much necessary to have ideal inventory level to meet the customer demands at a minimum possible cost. In a similar way, the receivables would indicate about the willingness of the organisation to offer products or services on credit based. This credit sale is quite risky if not managed well. On the other hand sometimes firms have to offer their products or services on credit basis, as that would fetch more customers to increase the business volume. This again is a risk return trade-off for the organisation. Cash is an important component of the current assets on balance sheet. This is the most liquid asset that a company can avail in troubled situation. On the other end, having an excess level of cash can block to use that as operating capital. So having an optimum cash level is necessary for proper business functioning. Cash and short term securities management is very much needed from liquidity point of view. In all, a proper management of working capital is very much necessary to generate cash and improve profits at a reduced risk level. The allocation can be changed with due change in the financial and operational environment. For an instance in recession time, firms would like to cut down their inventory levels, delay the debt payment and at the same time would like to accelerate the payments from debtors. So different periods can have different working capital needs. Even this can vary depending upon the industry or depending upon the size of the organisation. For an instance retail